So, how hip is Google+? I am an expert after all.
In the featured image (above the title) you can see an example of a Gartner’s Hype Cyle graph as of July 2016, and I have generously drawn (beautifully) where I think Google+ would be positioned.
BUT ALLEN, what is a Gartner Hype Cycle, and why should I care about where Google+ is placed on it?
Wellllll, from the Gartner site itself (a VERY useful site for learning all stages of the cycle that I urge you to read before continuing), “Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities.” I believe it is important to see where Google+ is on Gartner’s Hype Cycle because we can gauge how impacting the social media platform is in today’s world, and it’s potential to grow in the future.
So, get on with it…
I have granted Google+ a position on the Slope of Enlightenment!
BUT ISN’T GOOGLE+ DEAD? How is it on the Slope of Enlightenment?
No, it is not, in fact, you are probably thinking of the old Google+ that first arrived in 2011; since then, Google has reimagined the channel, and so, resurrected it from its grave. Let’s call this new version “Google+ 2.0” and the old is “Google+ 1.0”. Yeah, 1.0 died at the trough of disillusionment when it couldn’t satisfy the expectations of its innovators, early adopters, and early majority during the Peak of Inflated Expectations, which was not even big of a hype in the first place. But then Google+ completely changed the look and feel of the social media platform, changing its concept to that of Pinterest’s rather than Facebook, and forced itself onto people through the increased importance of SEO and Gmail.
Google+ is essential because it positively impacts your business’s SEO, making it easier to find through the top two search engines in the world (Google and Youtube) because Google prioritizes its product over others. I think it was a smart move to make Google+ synonymous with the growth of SEO because while companies become more aware of the importance of SEO, they will make Google+ account. Although this is kinda just making an account and not really using it.
Basically, it’s placed on the Slope of Enlightenment, because Google+ ‘died’ and the addition of the SEO benefits brought the social media channel back to life with more and more users signing up. However, in my opinion, the company is close to reaching the Plateau of Productivity.
I thin this because the Plateau of Productivity is when a technology or application is well-understood. I don’t believe there is a clear understanding of what Google wants Google+ to be, but Google+ has laid the groundwork for getting users onto the platform – they have the most users in a social media network in the world. With the ever-changing trends of the social media world, G+ just needs to redefine themselves with the perfect formula to get its users more active.