When I first joined Google+, the first thing I thought was, “Tumblr.”
Both social media sites are completely focused on providing its users a commonplace for sharing (primarily) high quality visual posts amongst one another. Content is visible on the homepage after login and has a caption underneath describing the posts. The user is able to follow others in order to receive post updates. While the process is different between the two platforms, users are able to ‘follow’ a certain subject, so that you can stay updated with all posts regarding the topic.
Following a subject
On tumblr, you must input a keyword for the topic you want to follow in the search bar, such as “batman” for batman posts. By searching the keyword, you are redirected to results regarding it, like profiles with the keyword in their names, and posts that have the keyword in their ‘tags’ (basically a hashtag). The tag is actually the thing you will be following, and you do so simply by pressing the “follow” button that shows up in the search bar after the search.
On Google+, all you have to do is click on “collections” and you are redirected to a page with numerous options of topics for the user to choose from. From there just click follow to one of the collections. For specific results, you could also do a search for a keyword regarding an interest, in which you will see results similar to those of tumblr. ~I feel like this was a possible advantage that Google+ could have taken, but didn’t. Since they are already under the “Collections” tab, I feel like the results from the search should only be of collections rather than results for all tabs~
I actually have been a semi-long time user of Tumblr (since 2012), so I know much more about it than Google+. On Tumblr, I feel like the targets are different even though both platforms are focusing on the same thing in creating visually appealing communities. According to Statista, Google Plus’s largest user age range being 25-34 (24.1%), with 35-44 coming in second with 22.6%. Tumblr’s largest user age range was between 18-24 (25.7) with 25-34 coming in second (23.9%) (I couldn’t get a graphic because I had to become a member). I believe that Google+ is working well with an older demographic because of the marketing benefits that Google+ gives a business. Tumblr appeals to a younger audience because they have been trying to appeal more to creativity.