Analysis: Target

My initial reaction to the new and improved Google+ site was that they were shooting for a generally young target. This is due to the very apparent similarity to Pinterest, a social media platform focused on a younger generation that looks VERY SIMILAR to Google+, and even the user interface feels the same (read more about their comparisons on my blog post here). Contrary to that belief, according to Statista, “13.3 percent of U.S. Google Plus users were between 18 and 24 years old.” Google Plus’s actual largest user age range was 25-34 (24.1% of users), with the age range 35-44 coming in second with 22.6% of the total users as of December 2016. Screen Shot 2017-03-08 at 9.25.39 PM

So why is it that their main audience is being attracted from these age ranges, and are they truly the people that Google+ is trying to target?

My answer to the ladder is YES. Google+ in the past has seen monumental failures; almost rendered completely dead, Google has entirely repositioned itself to become a social platform for adults in the workforce to connect with one another. I believe it is due to the fact that, for any growing business or organization and even personal brands, building a Google+ account is considered essential. This is due to Google+ being the largest search engine in the world and YouTube being the second largest search engine. Google gives top search engine optimiation priority to sites that are attached to a Google+ account (however, the account must have content, so don’t just make a dummy account). This draws adult professionals onto the platform for the business benefits. This makes Google+ a unique place for people to gather, because it has become (or is trying to become) a place where people can gather and share ideas, while also receiving real-world benefits in their careers (two birds, one stone, amirite?). I mean, this is even the main reason I chose to write about Google+, I thought that if I was to learn about something, it might as well be something that has a real impact on me in the future¯\_(ツ)_/¯.

Final Verdict

So, the final words that I’m 50% sure you have been dying to hear for me: Would I use it? NO-ish. There isn’t much that is differentiating this product from other sites. It also doesn’t look like Google is actually creating engaging stuff for their users; it looks like they made it for people to connect and talk and just left… Which might have been fine if they were a leader in the social media world, but since they aren’t, they need to do more.




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